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OCTOBER 1996
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OCTOBER 1996
Round Trip Card responses consistently tell us that "paper" is the most popular Graffic Traffic topic. This is not surprising since paper comes in so many different varieties and plays such an important role in the printing process. In addition, the terms used in the paper industry are anything but precise, having evolved over many, many years in many different places. • This chart should help, as will the glossary on the back which describes various paper finishes.
Paper types
Other Names
Common finishes
Common weights
Formatted for
Bond
Writing paper, business paper, photocopy or laser paper
Laid, linen, parchment, wove, cockle
20, 24, 28
Stationery, letterhead, photocopy, laser printing, newsletters
Text
Antique, felt, laid, linen, vellum, embossed
70, 80, 100
Annual reports, announcements, posters, brochures, high-quality jobs that need a custom look and soft texture; good for foils and embossing
Uncoated book
Offset paper, publication paper
Antique, smooth, vellum, vove
50, 60, 70, 80
Books, brochures, fliers, newsletters, catalogs, direct mail
Coated Book
Coated offset, web/sheet-fed
Cast-coated, gloss, dull, matte
60, 70, 80, 100
Magazines, catalogs, annual reports, books, calendars, direct mail, posters, inserts
Cover
Bristol, text cover
Antique, felt, laid, linen, smooth, wove, vellum, cast-coated, gloss, dull, matte
65, 80, 100, 7-point, 8-point, 9-point, 10-point, 12-point, 15-point
Reply cards, covers, business cards, greeting cards, menus, postcards, calendars, posters
Board
Bristol, card, tag, index
Coated, plate, vellum
67,90, 100, 110, 125, 140, 150, 175, 4-ply, 6-ply, 8-ply, 10-ply, 14-ply
Reply cards, covers, displays, folders, boxes
(See the back side for descriptions of various paper finishes.)
In-line aqueous coating normally yields beautiful results, but it should be noted that there are some ink pigments used in popular colors that can be discolored by the aqueous process, and designers would do well to avoid using these colors in combination with aqueous coating. • Reflex Blue, Violet, Purple, Rhodamine Red and Victoria Blue (PMS 072) pigments have very little resistance to the alkalinity and some ingredients in aqueous coatings, and thus are most susceptible to discoloration. Flourescents, Warm Red and Rubine Red pigments are less likely to be affected, but can still be affected in some cases. (Graphic Arts Monthly, July 1996)
Another Useful Gift: BUSINESS MAIL PLANNING TEMPLATE
In our May and September issues this year, Graffic Traffic reported on sweeping new postal regulations coming on line which will help the postal service automate more of its operations. • Since many of these regulations affect the design of business envelopes and post cards (precise bar code and address locations, maximum and minimum sizes, etc.), we are pleased to offer a free plastic template produced by the US Post Office which will help you avoid costly errors when you are designing your mail piece. Included are items such as OCR Read Area, Character Spacing, Stroke Thickness, Address/Window Clearance, and much more. •To receive your copy, simply check the appropriate box on your Round Trip card.
ANTIQUE: Paper surface made with a slightly rough texture (and the roughest finish offered on offset papers).
CAST-COATED: High quality, very glossy paper made by pressing the coating against a polished drum while the coating is still wet. Cast-coated papers have the best ink holdout of any papers.
COCKLE: A slightly puckered surface on bond paper.
CRASH: Finish on text paper similar to crash cloth used in bookbinding. Also called homespun finish.
DULL: A nonglossy finish supplied by coating: slightly smoother than matte. Also called suede and velour.
EGGSHELL: Paper finish simulating the surface and color of an egg.
EMBOSSED: Surface pattern pressed into dry text paper and having a name such as linen, pebble, or canvas. Mills put embossed finishes on paper after it comes off the paper making machine, as compared to machine finishes.
ENGLISH: Smooth finish on uncoated paper (abbreviated EF).
FELT: A textured finish that appears slightly woven.
FLAT: Paper finish that is relatively dull. (Also called "low" finish.)
GLOSS: A shiny finish, usually supplied by coating. (Also called art, enamel slick or high finish paper.)
KID: Vellum finish on a soft bond paper made to feel like soft leather.
LAID: Finish on bond or text paper on which grids of parallel lines simulate the surface of handmade paper. Laid lines are close together and run against the grain, as compared to chain lines.
LINEN: Embossed finish on text paper that simulates the pattern of linen cloth.
MACHINE FINISH: General term referring to paper finishes produced on the Fourdrinier machine using a dandy roll, as compared to embossed finishes produced off-machine.
MATTE: A dull finish, supplied by coating. With matte papers, the buyer gets the improved runability of coating without the shine of a gloss finish, which can be hard on the eyes.
PARCHMENT: A hard finish on paper, intended to simulate real parchment (which is made from thin, scraped animal skin).
PLATE: A very smooth finish on bond, cover or bristol paper similar to the supercalendered finish on book paper.
REPP: Finish that simulates coarsely-woven fabric.
RIPPLE: Paper finish that looks like small waves in a pool of water.
SATIN: A slightly embossed finish on text paper, or an alternate term for dull finish on coated paper.
SMOOTH: The most level finish on offset paper.
STIPPLE: Paper finish that simulates a pattern of dots of various sizes.
SUEDE: Alternate term for dull finish.
VELLUM: A somewhat rough, toothy, almost pebbly finish.
WOVE: A smooth finish with a light pattern.
Chromatic Inc., Lithographers
127 Concord Street, Glendale, CA 91203
Ph: 818-242-5785 Fx: 818-241-8189
www.chromaticinc.com
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